Transform your passion into a profitable business with the help of the legendary entrepreneur who turned an innovative idea into a $100 million global powerhouse.

JUDI SHEPPARD MISSETT

AUTHOR OF

BUILDING A BUSINESS WITH A BEAT

In Building a Business with a Beat, Judi reveals for the first time the secrets behind the company’s five decades of enormous success. In addition to helping millions of men and women improve their health and well-being through the fun and fitness of dance, Judi has inspired 8,500 franchisees to achieve their dream of owning and running their own business. Now, through powerful personal stories, practical proven-successful advice and insights, Judi shares how you, too, can transform your passion into a profitable business.

Fitness icon Judi Sheppard Missett

was just three years old when she discovered a passion for dance that would later fuel a global dance fitness empire. After an early life spent honing her dancing skills and a career as a professional jazz dancer, Judi had an epiphany: why not combine the art of jazz dancing with the science of exercise to help others achieve a healthier, happier self-image and life? The wildly enthusiastic response from her first 15 students inspired her to launch Jazzercise, Inc., the world’s leading dance fitness program with $2 billion in cumulative global sales.

Building-A-Business-with-a-Beat-3D-Cover

Dr. Marsha Firestone,

Founder and President of Women Presidents’ Organization

Judi Sheppard Missett rebelled by taking a nontraditional path, doing what she loved and building it into a fitness empire. A gracious and supportive leader, she is always willing to share her wisdom with others and pay it forward for the next generation of women entrepreneurs.

Judi and granddaughter Skyla getting their kicks out of dancing

2017, Judi with daughter Shanna Missett Nelson and granddaughters Skyla and Sienna

2012, Judi with daughter Shanna Missett Nelson and granddaughters Skyla and Sienna

1995, Thousands attend JazzerJam with premier sponsor Nike, San Diego

1981, Judi appears on the Phil Donahue show

One of many Jazzercise NFL Halftime Shows, for the Denver Broncos

1991, President George Bush and Arnold Schwarzenegger invite Judi to participate in the “Great American Workout” at the White House

1984, The first Jazzercise home workout videocassette, titled Jazzercise, goes gold with 25,000 copies sold

1984, Jazzercise performs in the Opening Ceremonies of the Los Angeles Olympics before a TV audience of 2.5 billion viewers

1996, Judi leads a class at the Jazz Dance World Congress at the Kennedy Center in Washington, D.C.

1978, The first ten Jazzercise instructors plus a dozen more

1979, The original thirty Jazzercise Instructors, Jazzercise Corporate Office Carlsbad, California

1984, Healthy American Fitness Leaders Award, Washington, D.C.

2014, Committee of 200 Luminary Award, San Francisco

1985, City Sports Magazine honors Gilda Marx, Jackie Sorensen, Jane Fonda, Judi and Jack LaLanne with the Legends of Aerobics Award

2007, Judi receives the Women Presidents’ Organization’s Women’s Empowerment Award

1990, Judi at the MYCAL Japan Bowl Halftime Show, Yokohama, Japan

1992, Jazzercise Kids Get Fit program reaches 402,000 children worldwide and is presented to the President’s Council on Physical Fitness and Sports with Arnold Schwarzenegger

1993, Judi with her mentor, Gus Giordano, and Dr. Ruth Westheimer, JazzerJam, Orlando

2009, Jazzercise signs on Two-time Champion of Dancing with the Stars Cheryl Burke as company’s first celebrity spokesperson to star in national advertising campaign

1990, Judi at a dance/fitness apparel fashion show in New York with Mikhail Baryshnikov

Talent shot for Judi’s portfolio and Gus Giordano Studios, age 28

Testimonials

“I love this inspiring book and so will you. The Jazzercise success story is a great read—and a shot in the arm for leaders, entrepreneurs, and fitness enthusiasts everywhere. Read this book and get moving toward your goals!”

Ken Blanchard, coauthor of The New One Minute Manager® and Servant Leadership in Action

“This book is informative, inspiring and empowering--not just about building a business with a beat, but about building a life with heart.”

Dr. Art Ulene, Former NBC TODAY Show Medical Correspondent

"Judi Sheppard Missett is in a league of her own in the world of women's entrepreneurship. She leads with passion, purpose and a kind heart--sharing the wealth of knowledge she has accumulated after five decades. This book is a must-read."

Monica Smiley, Editor & Publisher of Enterprising Women Magazine

About

About the Author

Judi Sheppard Missett is founder and CEO of Jazzercise, Inc., the world’s largest dance fitness franchise company. A renowned fitness advocate and exercise pioneer, she has received numerous prestigious business awards, including the Presidential Commendation for Top Woman Entrepreneur, four Hall of Fame inductions, and the Sports Entrepreneur of the Year Award from the National Foundation for Women Legislators and Empowered Women. Following two previous international best-sellers, Jazzercise: A Fun Way to Fitness and The Jazzercise Workout Book, this is her third and most personal book yet.

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