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Transform your passion into a profitable business with the help of the legendary entrepreneur who turned an innovative idea into a $100 million global powerhouse. 





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In Building a Business with a Beat, Judi reveals for the first time the secrets behind the company’s five decades of enormous success. In addition to helping millions of men and women improve their health and well-being through the fun and fitness of dance, Judi has inspired 8,500 franchisees to achieve their dream of owning and running their own business. Now, through powerful personal stories, practical proven-successful advice and insights, Judi shares how you, too, can transform your passion into a profitable business.

Fitness icon Judi Sheppard Missett

was just three years old when she discovered a passion for dance that would later fuel a global dance fitness empire. After an early life spent honing her dancing skills and a career as a professional jazz dancer, Judi had an epiphany: why not combine the art of jazz dancing with the science of exercise to help others achieve a healthier, happier self-image and life? The wildly enthusiastic response from her first 15 students inspired her to launch Jazzercise, Inc., the world’s leading dance fitness program with   $2 billion in cumulative global sales.


Dr. Marsha Firestone,

Founder and President of Women Presidents’ Organization

Judi Sheppard Missett rebelled by taking a nontraditional path, doing what she loved and building it into a fitness empire. A gracious and supportive leader, she is always willing to share her wisdom with others and pay it forward for the next generation of women entrepreneurs.


“I love this inspiring book and so will you. The Jazzercise success story is a great read—and a shot in the arm for leaders, entrepreneurs, and fitness enthusiasts everywhere. Read this book and get moving toward your goals!”

Ken Blanchard, coauthor of The New One Minute Manager® and Servant Leadership in Action

“This book is informative, inspiring and empowering--not just about building a business with a beat, but about building a life with heart.”

Dr. Art Ulene, Former NBC TODAY Show Medical Correspondent

"Judi Sheppard Missett is in a league of her own in the world of women's entrepreneurship. She leads with passion, purpose and a kind heart--sharing the wealth of knowledge she has accumulated after five decades.  This book is a must-read."

Monica Smiley, Editor & Publisher of Enterprising Women Magazine


About the Author

Judi Sheppard Missett is founder and CEO of Jazzercise, Inc., the world’s largest dance fitness franchise company. A renowned fitness advocate and exercise pioneer, she has received numerous prestigious business awards, including the Presidential Commendation for Top Woman Entrepreneur, four Hall of Fame inductions, and the Sports Entrepreneur of the Year Award from the National Foundation for Women Legislators and Empowered Women. Following two previous international best-sellers, Jazzercise: A Fun Way to Fitness and The Jazzercise Workout Book, this is her third and most personal book yet.

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